Reed recruitment gets ICO rollicking for PECR gaffe
Recruitment giant Reed has become the latest business to join the PECR Hall of Shame after being caught sending out…
email marketing
Car finance firm whacked for barrage of illegal texts
Car loan company Finance Giant, which claims it is focused on improving the lives of consumers through safe, simple, convenient…
Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
Royal Mail bows to data audit after fresh PECR cock-up
Royal Mail has vowed to undertake a full internal data protection audit of its direct marketing practices – and implement…
Marketing under fire as bookies are hit by £12m fines
The UK Gambling Commission has issued a stark warning to betting companies to tighten up their direct marketing operations or face…
National Rail hits buffers with Eastern Europe ad blitz
National Rail-owned brand Interrail has raised more than a few eyebrows by launching a major email marketing campaign promoting holidays…
Insurance firm clobbered for 30 million illegal messages
Short-term insurance specialist Tempcover, a company that claims to offer “affordable cover, unbelievaby fast”, has also been shown to play…
Big issues still to tackle in 2022: Keep your PECR up
In the final instalment of our series re-examining the industry’s “big issues to tackle in 2017” we look at the…
Ocado shuns Xmas TV ad for personalised email activity
Ocado is turning to personalised email marketing rather than TV advertising in the run-up to the festive season by sending…
Virgin Media fined for illegal email marketing campaign
Virgin Media has finally come a cropper over its alleged dodgy data practices after being caught circumventing privacy regulations to…