Brands to spend £3.3bn on social media ads this year
The Facebook data row and ongoing concerns over accountability and measurement are unlikely to halt the march of social media…
eMarketer
Snapchat touted as ‘one to watch’ despite Jenner blast
Social media star Kylie Jenner may be ‘sooo over’ Snapchat but the mobile network is expected to generate around £105m…
Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…