Make My Money Matter ‘Beep’: Turning up the heat
With Donald Trump renewing his call to “drill, baby, drill”, many believe there has never been a more urgent need…
environment
Economic pressures threaten drive for sustainable ads
Marketers across Europe have finally woken up to the impact their digital marketing campaigns are having on the environment, but…
Nectar roots for conservation with Woodland Trust deal
Nectar360, which owns and operates the Nectar loyalty scheme, has extended its partnership with the Woodland Trust until 2027, allowing…
Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Brands bow to pressure over anti-print ‘greenwashing’
A major initiative promoting the sustainable attributes of print, paper, and paper packaging has led to more than 1,260 organisations…
Brands ‘must go beyond ethics to build moral compass’
To truly win the hearts and wallets of today’s consumers, acting ethically is no longer enough; brands need to go…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Industry ‘must take more active role in healing society’
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…
ICO causes stink over water firms’ sewage data blockage
Information Commissioner John Edwards has waded into the row over sewage pollution by calling on water companies to be more transparent…