New campaign aims to get young into the great outdoors
Britain’s youth are being enticed into connecting with the great outdoors and tackle one of the root causes the spiralling…
environment
BMW and MG ads outlawed in ASA ‘greenwashing’ blitz
Car giants BMW and MG Motors have both been forced to pull online ads over misleading environmental claims, as the…
Brands offered framework for tackling societal issues
Brands are coming under increasing pressure to show their stance on issues like the cost-of-living crisis and inflation, with three-quarters…
GroupM to give clients ESG ratings for all media activity
GroupM is aiming to provide clients with a holistic approach to environmental, social and corporate governance – offering everything from…
Big tech ‘covering up the threat AI poses to the climate’
The likes of Apple, Microsoft, Google, Amazon and Meta are deliberately talking up the “profound risks to society and humanity”…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Sky bigs up five winners of the £2m Zero Footprint Fund
Sky has revealed the winners of the third Sky Zero Footprint Fund, which dishes out £2m worth of advertising and…
Spooner on… are we to blame for the climate crisis?
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Govt is launch client for new ESG platform from OMG
The Government might be facing criticism over plans to pull back from environmental commitments but it has become the first…