lHG appoints VMLY&R unit to run hotel inclusion drive
InterContinental Hotels & Resorts has appointed a dedicated VMLY&R unit to develop world-class inclusive guest and colleague experiences across its…
environment
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
Care in the community: Brands urged to mend society
Brand owners might be working hard on everything from saving the planet to tackling diversity, equity and inclusion but they now…
Royal Mail unveils Sky Zero ‘send it greener’ campaign
Royal Mail is aiming to show just how environmentally friendly it is with the launch of a new campaign, encouraging…
New industry initiative to help kids spot greenwashing
UK advertising’s non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help…
Pete Markey to lead AA’s ‘voice of industry’ Front Foot
The Advertising Association has drafted in Boots chief marketing officer Pete Markey as the new chair of Front Foot, the…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Woodland Trust branches out with climate crisis blitz
UK conservation charity Woodland Trust is ramping up its activity to fight the climate crisis with a new “Plant More…
The year ahead: Don’t let your marketing cost the Earth
Another year dawns, and, as always, a New Year means new opportunity. Without doubt we’re entering a tricky 12 months…
Programmatic mail specialist boosts green credentials
Paperplanes, one of the pioneers of programmatic direct mail marketing in the UK, has reinforced the company’s commitment to green…