AdGreen urges brands to join and save industry millions
AdGreen, the joint industry initiative which aims to reduce the negative environmental impacts of ad production, is calling for more…
environment
Sustainability ‘gives industry competitive advantage’
Sustainability action is a powerful driver of business performance, not just compliance, with advertisers, agencies, media owners and tech platforms…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
Pro-print and paper campaign claims more big scalps
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a…
Workers revolt at corporate plans to ditch DEI and ESG
UK businesses thinking of pushing their diversity, equity, and inclusion (DEI) and environmental, social and governance (ESG) responsibilities to the…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
Omnicom-IPG shareholders warned over fossil fuel risks
Advertising industry environmental group Clean Creatives is calling on shareholders of both Interpublic Group and Omnicom to demand greater transparency…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…