Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
environment
Shell cracks as ASA sinks three ads for greenwashing
Oil and gas giant Shell has hit the roof and claimed the ad watchdog could slow the take-up of renewable…
This time it’s personal: Brands face rise of ‘me-conomy’
Brands’ actions to drive societal progress, inclusion and sustainable behaviours have now become expected, but the rise of a so-called…
Green-obsessed GenZers have biggest digital footprint
Generation Z might expect brands to prove their environmental credentials – as well as their purpose, and diversity, equity and…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
Etihad Airways green claims shot down in ASA probe
Etihad Airways has been whacked by the ad watchdog for greenwashing over two separate ads which claimed its flights had…
Ikea Family members offered ‘gently used’ home range
Retail giant Ikea has launched a new online service for resale goods available exclusively to Ikea Family loyalty club members,…
Sky Zero Footprint Fund targets brands and agencies
The Sky Zero Footprint Fund, the £2m scheme established to help brands accelerate their sustainable initiatives and inspire behavioural change…