GoSquared team opens green email marketing platform

Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in response to growing concerns over the impact that digital services are having on the planet.

EcoSend, created by the team behind GoSquared, is committed to tackling the climate crisis by reducing the weight of email campaigns sent through its platform, through optimised emails and advanced segmentation, creating more focused marketing campaigns.

In addition, EcoSend will automatically plant trees on behalf of each customer to offset the carbon emissions of every campaign.

In 2017, approximately 269 billion emails were sent per day. According to data from The Radicati Group this figure is predicted to grow by 100 billion to 376.4 billion daily emails being sent by 2025.

Additional data from The Shift Project has shown that digital technology is currently responsible for 4% of all greenhouse gas emissions with energy consumption increasing by 9% per year — even higher than the carbon emissions created from landfill, which stands at 3%.

The platform has already signed up several B-Corps and purpose-driven organisations, including Investment Quorum, FlairBox, Salanga, and volunteering employee engagement tool OnHand.

The EcoSend dashboard displays the impact an organisation has made on the environment since signing up, including the number of emails sent, carbon emissions saved, and number of trees planted.

James Gill, one of the co-founders of EcoSend, said: “We’re all aware of the negative impact our carbon emissions are having on the planet. But most people don’t realise our digital activity also has an impact. Everything we do online needs energy, and much of that energy is powered by fossil fuels and non-renewables.

“Even sending one email can generate 26g of carbon emissions. So for companies that send daily marketing emails to large audiences, they are often not even aware of this invisible problem.”