Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
climate change
Omnicom-IPG shareholders warned over fossil fuel risks
Advertising industry environmental group Clean Creatives is calling on shareholders of both Interpublic Group and Omnicom to demand greater transparency…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Economic pressures threaten drive for sustainable ads
Marketers across Europe have finally woken up to the impact their digital marketing campaigns are having on the environment, but…
Vodafone rings changes to cut marketing CO2 footprint
Vodafone is hailing a major breakthrough in the fight aganst climate change after revealing it has reduced the carbon footprint…
Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Brands bow to pressure over anti-print ‘greenwashing’
A major initiative promoting the sustainable attributes of print, paper, and paper packaging has led to more than 1,260 organisations…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Christian Aid piggybacks Paris 2024 for climate push
Christian Aid is aiming to tap into Olympic fever to urge people to “Join the race against the climate crisis”…
Merlin pushes Coke recycling deal with ‘bigger’ VIP trips
Merlin Entertainments is offering a raft of VIP experiences at some of the UK’s best-known family attractions in exchange for…