Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
climate change
Brands bow to pressure over anti-print ‘greenwashing’
A major initiative promoting the sustainable attributes of print, paper, and paper packaging has led to more than 1,260 organisations…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Christian Aid piggybacks Paris 2024 for climate push
Christian Aid is aiming to tap into Olympic fever to urge people to “Join the race against the climate crisis”…
Merlin pushes Coke recycling deal with ‘bigger’ VIP trips
Merlin Entertainments is offering a raft of VIP experiences at some of the UK’s best-known family attractions in exchange for…
Brands urged to fight climate change misinformation
As climate change moves up the election agenda, the vast majority (85%) of Brits acknowledge its impact on the economy,…
Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
Embrace the circular economy or die, brands warned
Businesses might think that a strong brand, a great propostion and a highly engaged customer base might hold the key…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…