New Google data model to tackle fashion industry waste
Google is beefing up its environmental credentials in a joint venture with WWF with the launch of a new data…
climate change
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Consumers browned off by greenwashing brand ads
Greta Thunberg and Donald Trump may be doing battle over the effects of global warming but brand owners’ response to the crisis,…
BP hit by calls to rip down ‘greenwashing’ ad campaign
BP is facing demands to pull its latest global ad campaign, amid claims it is creating a “misleading impression” that…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…