New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
climate change
Innocent guilty as watchdog chews up greenwashing ad
Innocent Drinks has been battered over an ad campaign, devised by Mother London, which has been found to have over-exaggerated…
Three lessons for marketers to thrive in the year ahead
There is little doubt that the past two years have been a massive learning curve for business coping with a…
COP out: Saving planet not among top industry concerns
The data and marketing industry is risking the wrath of environmentalists, after a “people-first” approach has emerged, with diversity and…
COP26: Kew Gardens puts fungi to the fore in new blitz
Kew Gardens – or to give it its official title Royal Botanic Gardens, Kew – is tapping into COP26 to…
COP26: EDF charges Havas with plugging net zero creds
Energy giant EDF is launching an outdoor campaign across Glasgow and London to coincide with COP26, designed to showcase the…
COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
COP26: Five brands feature in first ‘green’ TV ad break
Sky Media is aiming to ensure that COP26 is not just political hot air by running a series of 170″…
Advertising Association picks Tesco chief as president
The Advertising Association has appointed Tesco chief customer officer and executive sponsor for diversity and inclusion Alessandra Bellini as its…
Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…