Pärla polishes up debut TV ad for sustainable oral care
Pärla, the dentist-founded oral care brand on a mission to eliminate plastic toothpaste tubes, is bringing its first-ever TV campaign…
climate change
GoodGym debut TV ad urges Brits to get fit and do good
GoodGym – the organisation which aims to combine exercise with social good – has unveiled its new Sky TV ad which encourages…
Toilet rolls star in Wrap recycling TV ad funded by Sky
UK consumers are being urged to recycle more and accelerate the shift towards a better use of the world’s resources…
AdGreen urges brands to join and save industry millions
AdGreen, the joint industry initiative which aims to reduce the negative environmental impacts of ad production, is calling for more…
Sustainability ‘gives industry competitive advantage’
Sustainability action is a powerful driver of business performance, not just compliance, with advertisers, agencies, media owners and tech platforms…
GoodGym nets extra £500k in spend from Sky Zero Fund
Sky Media’s £2m annual initiative, the Sky Zero Footprint Fund, has crowned its first charity as this year’s winner, with…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Boss up: CEOs fear age-old issue in new-style boardroom
AI, transformation demands and sustainability targets are driving the growth of a host of new roles in the boardroom, but…
Six sustainable brands land TV spots on Sky Zero Fund
Six brands which fight for sustainability in areas as diverse as chocolate, fitness and plastic waste have scooped a share…