Royal Mail nets Sky Zero TV spend to flag green aims
Royal Mail has emerged as one of the five winners of the Sky Zero Footprint Fund, a £2m initiative which…
climate change
Direct mail giants urge brands to help save the planet
The direct mail industry is aiming to combat long-held criticism of its environmental record with a joint initiative designed to…
Major UK retailers hail data-driven approach to ESG
Leading retailers Robert Dyas and DFS have hailed their data-led approach to achieving their environmental, social and governance (ESG) goals,…
Virgin Media O2 launches green loyalty programme
Virgin Media O2 is helping its customers to be more environmentally friendly by partnering with loyalty specialist Kindred to give…
Top brands sign as UK Ad Net Zero crusade goes global
The bosses of many of the world’s largest advertisers and trade bodies have pledged to follow the UK industry’s lead…
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
UK online retail giants still minnows in green deliveries
Nearly every major UK online retailer is still failing when it comes to offering basic sustainable options for customers in…
SSE brings in Iris to fuel strategy for net zero energy
Energy company SSE has appointed Iris to a two-year contract to evolve the “We Power Change” brand platform and align…
Bayer brings in Wunderman for climate change strategy
Healthcare giant Bayer, whose brands include Rennie, Alka-Seltzer, Clarityn and Barocca, has become the first business to sign up to…