Green-obsessed GenZers have biggest digital footprint
Generation Z might expect brands to prove their environmental credentials – as well as their purpose, and diversity, equity and…
climate change
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
Sky Zero Footprint Fund targets brands and agencies
The Sky Zero Footprint Fund, the £2m scheme established to help brands accelerate their sustainable initiatives and inspire behavioural change…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
Care in the community: Brands urged to mend society
Brand owners might be working hard on everything from saving the planet to tackling diversity, equity and inclusion but they now…
Royal Mail unveils Sky Zero ‘send it greener’ campaign
Royal Mail is aiming to show just how environmentally friendly it is with the launch of a new campaign, encouraging…
New industry initiative to help kids spot greenwashing
UK advertising’s non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help…
Pete Markey to lead AA’s ‘voice of industry’ Front Foot
The Advertising Association has drafted in Boots chief marketing officer Pete Markey as the new chair of Front Foot, the…