We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
climate change
Sky Zero Footprint Fund targets brands and agencies
The Sky Zero Footprint Fund, the £2m scheme established to help brands accelerate their sustainable initiatives and inspire behavioural change…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
Care in the community: Brands urged to mend society
Brand owners might be working hard on everything from saving the planet to tackling diversity, equity and inclusion but they now…
Royal Mail unveils Sky Zero ‘send it greener’ campaign
Royal Mail is aiming to show just how environmentally friendly it is with the launch of a new campaign, encouraging…
New industry initiative to help kids spot greenwashing
UK advertising’s non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help…
Pete Markey to lead AA’s ‘voice of industry’ Front Foot
The Advertising Association has drafted in Boots chief marketing officer Pete Markey as the new chair of Front Foot, the…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Woodland Trust branches out with climate crisis blitz
UK conservation charity Woodland Trust is ramping up its activity to fight the climate crisis with a new “Plant More…
Marketers get in shape to do ‘more with less in 2023’
The next 12 months are set to usher in a new pattern for global advertising investment, with marketers re-evaluating their…