BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
climate change
Sky bigs up five winners of the £2m Zero Footprint Fund
Sky has revealed the winners of the third Sky Zero Footprint Fund, which dishes out £2m worth of advertising and…
Spooner on… are we to blame for the climate crisis?
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Govt is launch client for new ESG platform from OMG
The Government might be facing criticism over plans to pull back from environmental commitments but it has become the first…
BT becomes launch client for 100% recycled posters
Outdoor specialist Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide…
Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
Green-obsessed GenZers have biggest digital footprint
Generation Z might expect brands to prove their environmental credentials – as well as their purpose, and diversity, equity and…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…