The year ahead: Don’t let your marketing cost the Earth
Another year dawns, and, as always, a New Year means new opportunity. Without doubt we’re entering a tricky 12 months…
climate change
Programmatic mail specialist boosts green credentials
Paperplanes, one of the pioneers of programmatic direct mail marketing in the UK, has reinforced the company’s commitment to green…
Kew Gardens calls on the world to be ‘more botanic’
The Royal Botanic Gardens, Kew, has created a new marketing campaign to coincide with COP27, designed to showcase the role…
COP27: ‘Only data and digital skills will save the planet’
World leaders can ramble on all they like about their plans to tackle climate change at this week’s COP27 but…
How green is your tally? ASA pledges ‘net zero’ action
The ad watchdog has vowed to redouble its efforts to clamp down on companies which big up their environmental records…
HH Global launches tool for green impact of all activity
HH Global, the marketing execution giant which designs and purchases millions of print and point of sale materials for major…
Persil ‘kinder to our planet’ claim booted out by ASA
Unilever has become the first high profile victim of a new crackdown on so-called greenwashing, after a major campaign for…
Royal Mail nets Sky Zero TV spend to flag green aims
Royal Mail has emerged as one of the five winners of the Sky Zero Footprint Fund, a £2m initiative which…
Direct mail giants urge brands to help save the planet
The direct mail industry is aiming to combat long-held criticism of its environmental record with a joint initiative designed to…
Major UK retailers hail data-driven approach to ESG
Leading retailers Robert Dyas and DFS have hailed their data-led approach to achieving their environmental, social and governance (ESG) goals,…