Marketers fear being fingered by ‘greenwashing’ rap
Marketers are increasingly getting the heebie-jeebies over working on sustainability campaigns due to fears that their company or clients will be accused…
climate change
‘Greenwashing’ hits print industry and vulnerable, too
Brand owners’ are using false environmental claims to get customers to switch away from paper to digital communications, in a…
Go Inspire joins environmental group for print industry
Go Inspire Group is aiming to boosts its green credentials by joining environmental advocacy group Two Sides, a not for…
Top 5 jobs of the future led by AI and sustainability
The Open University is aiming to tackle the nationwide skills gap in business, tech and computing to highlight the most…
IPA scheme to help agencies cut media carbon footprint
The IPA is stepping up its support to agencies in their transition to a zero-carbon future with the launch if…
Havas Group vows to be carbon neutral within 4 years
Havas Group, the French owned marketing giant which operates in 100 countries and employs more than 19,000 staff, has pledged…
Consumers expect brands to lead war on planet’s woes
Sceptics of the Covid “new normal” think again; post-pandemic, consumers have an appetite to change the way they live, learn,…
Sustainable business is about protecting all our futures
For a long time, being sustainable has been seen through an altruistic filter and, in that light, brands could pick…
MSQ fires up green push with chief sustainability officer
With businesses across the planet falling over themselves to big up their green credentials on World Earth Day, marketing group…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…