UK digital advertising platform Ozone has signed a partnership with LBGTQ+ media brand PinkNews, which will see the publisher become part of Ozone’s centralised audience proposition for advertisers.
With a global audience of more than 100 million unique users every month, PinkNews operates a website, social channels and app and maintains it has been at the forefront of supporting and campaigning for the rights of the LGBTQ+ community for more than 17 years.
Its website, thepinknews.com, claims to be the number one LGBTQ+ news source worldwide – with up to 8 million unique users each month – and continues to be a key driver in delivering transformative change in the UK and beyond.
By offering a single point of access to audiences, Ozone’s platform offers a complementary way for advertisers to work with premium publishers.
With PinkNews, Ozone’s focus will be delivering scale and depth of audience for the same brands, across a broader portfolio of quality, content-driven environments. Every new publisher joining the alliance adds greater depth to the context-rich insight and activation capabilities of the platform, Ozone insists.
Ozone has also signed recent deals with Asian Media Group, Autovia and Mail Metro Media to join the alliance.
Ozone business development director Dipti Patel said: “As a business built to create a sustainable future for publishers of all sizes and guises, we could not be happier to have welcomed PinkNews into the Ozone family. As a power brand for the LGBTQ+ community, we look forward to deploying our programmatic expertise to connect PinkNews with brands, and help in their continued efforts to inform, inspire and empower its readers.”
PinkNews chief executive Benjamin Cohen added: “At a time when the multi-award winning LGBTQ+ inclusive content of PinkNews is needed more than ever, I’m really pleased that we are partnering with Ozone to maximise monetisation in our home market.
“At PinkNews, we hope this partnership will enable PinkNews to continue to increase investment in UK based journalism to serve our ever-growing global audience.”
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