Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…
adtech
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
Adtech market forecast to surge to $1.5 trillion by 2030
Claims that new data protection legislation will stifle the growth of the global adtech market appear to be well wide…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…
Brits safer online, says Govt, as law awaits Royal Assent
The Government claims it has made the Internet safer for UK citizens – “delivering the most powerful child protection laws…
Court rejects claim Google ‘data breach’ is being ignored
The five-year battle against Google’s real-time bidding online advertising system – branded the biggest data breach ever recorded – has…
Govt plans new laws to stamp out harmful online ads
The Government has finally revealed plans for a major crackdown on paid-for online ads in an effort to combat the…
Battle to stop adtech mass data breach heads to court
The five-year battle against Google’s real-time bidding online advertising system – branded the biggest data breach ever recorded – is…
Digital ad platform Ozone offers carbon emissions tool
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…
Criteo whacked by €40m fine from 2018 data breach
Adtech giant Criteo, whose clients include Asos, Deliveroo, Procter & Gamble and Shopify, has been issued with a GDPR fine…