ICO gunning for data brokers as adtech probe resumes
The Information Commissioner’s Office has put the data broking industry on red alert after reopening its adtech investigation, some eight…
adtech
Decision Marketing at 10: How GDPR changed the world
Back in November 2011, when Brussels chiefs revealed plans to update European data protection laws for the first time since…
DMA wades into ICO row over axed adtech investigation
The DMA has called on the Information Commissioner’s Office to be more consistent in its investigations if it wants to…
Uproar as ICO axes adtech probe into Google and IAB
The Information Commissioner’s Office is facing a new threat of legal action following the decision to scrap its investigation into…
Now Salesforce and Oracle face UK privacy class action
Salesforce and Oracle are set to join Facebook, easyJet, TalkTalk, Virgin Media and Google and be summoned to the High…
Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
EU told to block UK data deal due to ICO’s dismal record
Brussels must reject the Government’s calls for a post-Brexit “adequacy decision” – which would pave the way for the frictionless…
Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…
Adtech breach widens, two years after first complaints
Two years since the first realtime bidding (RTB) complaints were lodged, regulators’ failure to act is allowing Google and IAB…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…