Gartner: CMOs risk falling into $910bn AI platform trap
Marketing chiefs are being urged to not get caught in the AI advertising trap, amid claims the technology will soon…
adtech
Sainsbury’s drafts in chief to boost push into martech
Sainsbury’s has further strengthened its marketing leadership with the appoinment of a new head of martech as the retailer continues…
New pan-European ad network set to take on US giants
Advertisers, agencies and publishers who want to activate campaigns and connect across Europe’s premium open web have been given a…
ICO hails action to stamp out illegal advertising cookies
The Information Commissioner’s Office has provided an update on its action to tackle cookie compliance, which the regulator insists has…
Condé Nast fingers IAB consent tool after cookies fine
Publishing giant Condé Nast has blamed the IAB’s Transparency & Consent Framework – developed by the industry body to help…
Guardian scraps cookies for ‘privacy first’ ID strategy
The Guardian is ramping up its online advertising services to embrace a “privacy-first” model, as it ditches third-party cookies to…
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
ICO calls for online ad giants to build privacy-first tools
The Information Commissioner’s Office has launched a consultation on a new enforcement approach designed to unlock privacy-preserving alternatives to the…