Adtech breach widens, two years after first complaints
Two years since the first realtime bidding (RTB) complaints were lodged, regulators’ failure to act is allowing Google and IAB…
adtech
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
Denham works from home; 4,500 miles away in Canada
When the Government issued its advice for people to work from home “where possible”, it seems Information Commissioner Elizabeth Denham…
Privacy groups hit out at fresh delay to adtech probe
Privacy groups have ramped up their attack on the data regulator’s continued failure to stamp out the adtech industry’s widespread…
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
Digital ad industry groups balk at Apple ‘double opt-in’
Apple’s plan to force apps to gain additional consent from users before tracking them online has been slammed by a…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…
Government orders major audit of the ICO’s operations
The Government has parachuted in a global management consultancy to run a major audit of the Information Commissioner’s Office, following claims…
DMA joins forces with ISBA to tackle adtech data abuse
The DMA is attempting to bring some clarity to the adtech and real-time bidding market by linking up with client body ISBA…
‘Chicken’ ICO kicks adtech investigation into long grass
The Information Commissioner’s Office has been accused of chickening out of its investigation into the real-time bidding and adtech industry,…