Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
adtech
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
ICO calls for online ad giants to build privacy-first tools
The Information Commissioner’s Office has launched a consultation on a new enforcement approach designed to unlock privacy-preserving alternatives to the…
Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
Another day, another multi-billion pounder hits Google
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has…
ICO set to relax PECR rules to boost online advertising
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
£13.6bn collective adtech action against Google looms
A £13.6bn legal action against Google over alleged anti-competitive practices in online display advertising has cleared another hurdle after the…
Storm erupts over new Google advertising tracking tool
Google has found itself engulfed in yet another data privacy storm following the tech giant’s decision to launch a new…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…