Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
adtech
Another day, another multi-billion pounder hits Google
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has…
ICO set to relax PECR rules to boost online advertising
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
£13.6bn collective adtech action against Google looms
A £13.6bn legal action against Google over alleged anti-competitive practices in online display advertising has cleared another hurdle after the…
Storm erupts over new Google advertising tracking tool
Google has found itself engulfed in yet another data privacy storm following the tech giant’s decision to launch a new…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…