adtech

News June 26, 2019 11:35 am

The Information Commissioner’s Office has been warned by industry experts that it risks being seen as “all mouth, no trousers”…

News June 20, 2019 12:24 pm

The online ad industry’s “immature” understanding of data protection is triggering the mass unlawful use of consumer data for real-time…

News May 3, 2019 10:07 am

The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…

News April 4, 2019 5:52 pm

ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…

Views March 19, 2019 10:25 am

You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…

News January 9, 2019 11:23 am

Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…

News November 9, 2018 8:30 am

Three of the industry’s senior figures have joined forces to launch what they claim is a “new breed of agency”…

News February 16, 2018 9:35 am

In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…

Views January 8, 2018 3:28 pm

2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…

News October 12, 2017 11:55 am

Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…