LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
adtech
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Nectar strikes major retail media adtech and data deal
Nectar360, which owns and operates the Nectar loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has…
‘Dozens’ of CMA concerns block Google cookie demise
Google faces a major challenge to keep to its deadline of phasing out third-party cookies in its Chrome browser this…
MailOnline waves white flag in ICO war on ad cookies
The Information Commissioner’s Office has claimed a major scalp in its war on illegal advertising cookies by forcing MailOnline –…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
Adtech market forecast to surge to $1.5 trillion by 2030
Claims that new data protection legislation will stifle the growth of the global adtech market appear to be well wide…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…
Brits safer online, says Govt, as law awaits Royal Assent
The Government claims it has made the Internet safer for UK citizens – “delivering the most powerful child protection laws…