Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…
adtech
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
IAB chief brands critics of online ad industry ‘extremist’
IAB chief executive David Cohen has launched a scathing attack on critics of the online advertising industry, branding privacy activists,…
Meta faces High Court action to block data profiling
Facebook-owner Meta is facing a showdown in the High Court over how it collects users’ personal profiling data to target…
New digital platform to tackle illegal adtech consent
Three global digital marketing chiefs – led by a former Unilever legal counsel – have launched a digital data compliance…
Experian strikes adtech deal for ‘smart media inventory’
Experian is joining forces with adtech company Yieldmo in a partnership which the duo claim will provide better experiences for…
Track and trace: Brits uneasy at online retail snooping
UK retailers – especially those operating in the fashion sector – are risking the wrath of their customers by seemingly…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
Oracle hit by legal claim it breaches privacy of billions
Oracle is facing a new class action which could have repercussions around the world, and, the plaintiffs hope, ultimately force…