Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
adtech
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…
Nick McCarthy exits adtech giant Signal after 6 months
Nick McCarthy has left his role as managing director EMEA of US cross-channel marketing technology specialist Signal after just six…