Digital ad platform Ozone offers carbon emissions tool
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…
adtech
Criteo whacked by €40m fine from 2018 data breach
Adtech giant Criteo, whose clients include Asos, Deliveroo, Procter & Gamble and Shopify, has been issued with a GDPR fine…
Specialist publisher of BBC titles joins Ozone platform
UK digital ad platform Ozone has signed a deal with Our Media – publisher of specialist titles BBC Countryfile, BBC Wildlife,…
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Pink News signs deal to join Ozone advertising platform
UK digital advertising platform Ozone has signed a partnership with LBGTQ+ media brand PinkNews, which will see the publisher become…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…
Brands plan to up spend on data tech to fight downturn
Brand owners are coming out fighting to combat the threat of economic slowdown with nearly three quarters planning to increase…
Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
IAB chief brands critics of online ad industry ‘extremist’
IAB chief executive David Cohen has launched a scathing attack on critics of the online advertising industry, branding privacy activists,…