Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
adtech
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
Oracle hit by legal claim it breaches privacy of billions
Oracle is facing a new class action which could have repercussions around the world, and, the plaintiffs hope, ultimately force…
ICO probes Sky Bet as odds lower on sector data abuse
The Information Commissioner’s Office stop-start investigation into the adtech industry has taken a new twist, amid calls for a full-scale…
‘Marketers relieved’ by third delay for cookie demise
Google might claim its latest decision to delay the execution of third party cookies until 2024 has come “in response to…
Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
CMA opens second probe of Google’s adtech dominance
The UK’s Competition & Markets Authority is launching a second investigation into whether Google has broken the law by restricting…
GDPR four years on: €1.6bn in fines but issues remain
It is fair to say that data protection has moved on immeasurably since GDPR came into force on May 25…
Apple slices up data brokers as privacy war escalates
Apple is ramping up its attack on the data broker industry in a global ad campaign designed to show how…
Marketers still won’t go to ethics, despite potential hit
Customer satisfaction is now seen by marketers as their number one priority but they are only willing to go so…