ICO probes Sky Bet as odds lower on sector data abuse
The Information Commissioner’s Office stop-start investigation into the adtech industry has taken a new twist, amid calls for a full-scale…
adtech
‘Marketers relieved’ by third delay for cookie demise
Google might claim its latest decision to delay the execution of third party cookies until 2024 has come “in response to…
Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
CMA opens second probe of Google’s adtech dominance
The UK’s Competition & Markets Authority is launching a second investigation into whether Google has broken the law by restricting…
GDPR four years on: €1.6bn in fines but issues remain
It is fair to say that data protection has moved on immeasurably since GDPR came into force on May 25…
Apple slices up data brokers as privacy war escalates
Apple is ramping up its attack on the data broker industry in a global ad campaign designed to show how…
Marketers still won’t go to ethics, despite potential hit
Customer satisfaction is now seen by marketers as their number one priority but they are only willing to go so…
Adtech war goes global with ‘staggering’ breach exposé
Privacy campaigners’ war on real-time bidding – the engine room of the adtech industry – has been ratcheted up to…
Brands must act on online ad safety; nothing else works
Brand owners must take matters into their own hands to avoid the damaging misplacement of online advertising, and not rely…
Super-regulator seeks even more views on digital action
Anyone expecting an immediate crackdown on US tech giants by the UK’s digital “super-regulator” could be left feeling a little…