Brits will only pay 4p a day to prevent data use in ads
Fears that the marketing industry is alienating consumers by riding roughshod over their personal data appear somewhat wide of the mark,…
adtech
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
D&B unveils channel-agnostic platform for 360° view
Dun & Bradstreet is launching a new data platform in the UK – following a successful roll out in the…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
Ditch murky data capture and give us control, say Brits
The days of companies using “smoke and mirrors” techniques to railroad consumers into handing over their online browsing data could…
Warning for all data firms as Amazon faces €746m fine
The proposed record-breaking €746m (£636m) GDPR fine against Amazon exposes the risks all businesses face from complaints lodged by individuals…
Targeted ads use ‘illegal surveillance’, lawmakers told
EU and US legislators are being urged to outlaw online targeting, amid claims it is actually “surveillance-based advertising”, with an international…
Now Brussels opens probe into Google ad dominance
The net is finally closing in on US tech giants’ dominance of the online advertising market, with Brussels opening yet…