Latest ICO adtech ‘warning’ infuriates privacy groups
The Information Commissioner’s Office is once again under fire over its inaction on the adtech industry’s mass abuse of data, despite…
adtech
Unfazed marketers already starting to discard cookies
It seems marketers might not be quite so ill-prepared for the demise of third-party cookies after all, with many professionals…
Privacy groups claim victory over looming adtech ruling
Online ad industry body IAB Europe has tried to play down an imminent ruling that its adtech system – used…
Brits will only pay 4p a day to prevent data use in ads
Fears that the marketing industry is alienating consumers by riding roughshod over their personal data appear somewhat wide of the mark,…
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
D&B unveils channel-agnostic platform for 360° view
Dun & Bradstreet is launching a new data platform in the UK – following a successful roll out in the…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
Ditch murky data capture and give us control, say Brits
The days of companies using “smoke and mirrors” techniques to railroad consumers into handing over their online browsing data could…