Dun & Bradstreet is launching a new data platform in the UK – following a successful roll out in the States – which is designed to align teams, data and technology to deliver relevant and engaging buyer experiences for businesses.
Dubbed D&B Rev.Up ABX, the platform brings together first- and third-party data, activation capabilities and measurement, on top of its customer data platform, in a move which it is claimed will give sales and marketing teams a singular view of an account from targeting to revenue.
The launch is aimed at under pressure marketing teams, who face heightened privacy regulations, complex sales tech stacks, limitations on traditional channels to market such as meetings and events due to the pandemic, combined with a shift to digital which was accelerated by the move to remote working.
At the same time, marketing leaders are being tasked to do more with less and hold an equal responsibility for revenue generation, requiring a closer alignment with sales and operations leaders.
Dun & Bradstreet UK head of digital marketing solutions said: “Today’s businesses need to be more agile in the market than ever before and part of that is embracing the buyer journey through digital channels.
“Rev.Up provides our clients the opportunity to do just that and more. It helps our clients not only gain the timely insight they need on their customers, but also to engage directly and automatically through the best channels based on the intelligence they are seeing.
“Many businesses need weeks or months to realign their outreach and messaging – Rev.Up helps them to reduce that to hours and minutes. The net gains our clients are seeing speak for themselves in terms of increased pipeline, better conversion rates, reduced time to market and enhanced customer experience.”
D&B Rev.Up ABX takes a channel-agnostic approach that provides a 360-degree view of accounts, contacts, campaigns and sales. It is claimed that this approach offers clients the ability to address the channels that matter most and the flexibility to connect directly into existing martech or sales tech stacks.
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