Most content management systems ‘have hit their limit’
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
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99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Marketers seek more value from existing martech tools
Marketers are finally beginning to move away from their obsession with getting their sticky mitts on the latest marketing gizmo,…
Data collection gaps blowing holes in marketing activity
Brand owners talk a good game on personalisation, and the vast majority of marketers believe real-time experience data is critical,…
Martech isn’t working; marketers urged to start again
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…
CMOs ‘must tackle job loss fears as tech jitters soar’
Fresh evidence has emerged of the potentially devastating effect of the rise of technology in the marketing industry, with nearly…
‘Overwhelmed’ marketers using over 50 tech platforms
Marketers’ near obsession with jumping into bed with the latest tech might be well-documented – having dumped big data to…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…