Martech spend set to hit $2.43tn despite ROI issues
Martech systems might be notoriously difficult to get in tune with marketing strategy but it seems there is no stopping…
martech
McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…
Most content management systems ‘have hit their limit’
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Marketers seek more value from existing martech tools
Marketers are finally beginning to move away from their obsession with getting their sticky mitts on the latest marketing gizmo,…
Data collection gaps blowing holes in marketing activity
Brand owners talk a good game on personalisation, and the vast majority of marketers believe real-time experience data is critical,…