Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Marketers’ obsession with the latest gizmo is showing no sign of abating, with many jumping on to the next piece…
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
The inhousing movement is forcing marketers to spend more time preparing and segmenting data than anything else, but most are…
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
Dun & Bradstreet is launching a new data platform in the UK – following a successful roll out in the…