Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
martech
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
Martech spend tops $120bn but marketers crave more
Marketers might still be bamboozled by martech’s complexity but the global industry is steaming ahead regardless, witnessing 22% growth over…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Marketers plough budget into exploring new technology
Marketers might be finding technology too complex, but they are not losing their appetite for the latest innovations, according to…
Martech solutions are too complex for us, say marketers
The rise of technology is proving a major headache for marketers, with the vast majority (77%) admitting that martech has…
Internal squabbles scupper marketing tech investments
The stampede to implement the latest marketing technology is leaving marketers in its wake, with the vast majority struggling to…