Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
martech
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Marketers forced to kowtow to IT over martech deals
Marketers’ struggles with martech are well documented, with a constant barrage of complaints that most systems are just too complex…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
Pandora appoints 55 London to polish up data strategy
Upmarket jewellery retailer Pandora is aiming to maximise the potential for online activity to drive new and loyal customers by…
Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…