Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
martech
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Marketers abandon martech to grab the next big thing
Marketers’ obsession with the latest gizmo is showing no sign of abating, with many jumping on to the next piece…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
Inhouse marketers no closer to knowing their customers
The inhousing movement is forcing marketers to spend more time preparing and segmenting data than anything else, but most are…
Pandemic boosts martech sector threefold to $344.8bn
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
D&B unveils channel-agnostic platform for 360° view
Dun & Bradstreet is launching a new data platform in the UK – following a successful roll out in the…