Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
martech
Sainsbury’s drafts in chief to boost push into martech
Sainsbury’s has further strengthened its marketing leadership with the appoinment of a new head of martech as the retailer continues…
‘Operational friction’ is stifling marketing performance
Half of senior UK marketers score their business’s overall campaign execution as below average (less than 11 out of 20)…
Cutting edge tech? Bah. Most marketers follow not lead
It has long been claimed that most people choose a career in marketing because it offers a unique blend of…
Martech spend set to hit $2.43tn despite ROI issues
Martech systems might be notoriously difficult to get in tune with marketing strategy but it seems there is no stopping…
McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…