‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
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Marketers plough budget into exploring new technology
Marketers might be finding technology too complex, but they are not losing their appetite for the latest innovations, according to…
Martech solutions are too complex for us, say marketers
The rise of technology is proving a major headache for marketers, with the vast majority (77%) admitting that martech has…
Internal squabbles scupper marketing tech investments
The stampede to implement the latest marketing technology is leaving marketers in its wake, with the vast majority struggling to…
Oliver Group sells majority stake to You & Mr Jones
Brand tech group You & Mr Jones has acquired Oliver and its parent firm Inside Ideas Group in a move…
Merkle opens consultancy to advise on adtech solutions
Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…
Industry chiefs unite for ‘new breed of agency’ Klive
Three of the industry’s senior figures have joined forces to launch what they claim is a “new breed of agency”…
Martech hails breakthrough in addressable TV ad data
Brands which run addressable TV ad campaigns have received a major boost with the launch of what is claimed to…
Booming CRM sector set for further growth under GDPR
The CRM software market has now overtaken database management systems as the largest “software as a service” tool, with revenues…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…