Booming CRM sector set for further growth under GDPR
The CRM software market has now overtaken database management systems as the largest “software as a service” tool, with revenues…
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Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Tech spend tops $34bn but still marketers want more
Anyone in any doubt about the future of marketing should find the answer in a new report which shows that…
Nick McCarthy exits adtech giant Signal after 6 months
Nick McCarthy has left his role as managing director EMEA of US cross-channel marketing technology specialist Signal after just six…
Dave Allen steps down from top Epsilon global role
Epsilon international managing director Dave Allen is understood to have resigned from the company, just eight months after joining to…
Programmatic on march as robot invasion continues
The march of the ad robots is continuing apace if media agency Zenith’s forecasts are to be believed, with programmatic…
Tech anxiety piles pressure on besieged marketers
No-one ever said that a marketer’s job was simple – or stress free – but those professionals who are struggling…
Microsoft and Adobe secure digital and data alliance
Microsoft is jumping into bed with Adobe in a deal which the two marketing technology giants claim will enable clients to…