martech Archives - Page 8 of 9

News March 7, 2019 11:30 am

Marketers might be finding technology too complex, but they are not losing their appetite for the latest innovations, according to…

News March 6, 2019 12:36 pm

The rise of technology is proving a major headache for marketers, with the vast majority (77%) admitting that martech has…

News January 30, 2019 3:15 pm

The stampede to implement the latest marketing technology is leaving marketers in its wake, with the vast majority struggling to…

News January 10, 2019 4:26 pm

Brand tech group You & Mr Jones has acquired Oliver and its parent firm Inside Ideas Group in a move…

News January 9, 2019 11:23 am

Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…

News November 9, 2018 8:30 am

Three of the industry’s senior figures have joined forces to launch what they claim is a “new breed of agency”…

News October 1, 2018 3:13 pm

Brands which run addressable TV ad campaigns have received a major boost with the launch of what is claimed to…

News April 12, 2018 5:53 pm

The CRM software market has now overtaken database management systems as the largest “software as a service” tool, with revenues…

Views January 8, 2018 3:28 pm

2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…

News September 12, 2017 3:04 pm

Anyone in any doubt about the future of marketing should find the answer in a new report which shows that…