DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
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Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Marketers plough budget into exploring new technology
Marketers might be finding technology too complex, but they are not losing their appetite for the latest innovations, according to…
Martech solutions are too complex for us, say marketers
The rise of technology is proving a major headache for marketers, with the vast majority (77%) admitting that martech has…
Internal squabbles scupper marketing tech investments
The stampede to implement the latest marketing technology is leaving marketers in its wake, with the vast majority struggling to…
Oliver Group sells majority stake to You & Mr Jones
Brand tech group You & Mr Jones has acquired Oliver and its parent firm Inside Ideas Group in a move…
Merkle opens consultancy to advise on adtech solutions
Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…
Industry chiefs unite for ‘new breed of agency’ Klive
Three of the industry’s senior figures have joined forces to launch what they claim is a “new breed of agency”…
Martech hails breakthrough in addressable TV ad data
Brands which run addressable TV ad campaigns have received a major boost with the launch of what is claimed to…