Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
martech
D&B unveils channel-agnostic platform for 360° view
Dun & Bradstreet is launching a new data platform in the UK – following a successful roll out in the…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
Only loved up CMOs and CIOs make martech flourish
Marketing and tech chiefs are still failing to show the love, and, despite an “urgent need” for them to jump…
Marketing chiefs bemoan their own firms’ CX failings
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…
Covid demands stretch marketers ‘to breaking point’
As the UK commemorates the one-year anniversary of the first lockdown, it seems that marketers have been sharing the pain…
MSQ buys independent MBA and merges it with Stack
Marketing group MSQ is continuing to beef up its operations with the acquisition of independent agency MBA, which it has…
Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…