Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…
martech
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
Barclays hit with TUPE claim over Tech Nation staffers
Barclays’ joy at securing the Government’s £12m Digital Growth Grant from Tech Nation for its Eagle Labs unit appears to…
Tech Nation crashes as Barclays nabs Govt funding
Tech Nation, the body which represents the UK’s burgeoning tech industry and has worked with the likes of Bloom &…
IAB chief brands critics of online ad industry ‘extremist’
IAB chief executive David Cohen has launched a scathing attack on critics of the online advertising industry, branding privacy activists,…
CDP take-up soars but so does consumer data deletion
Customer data platforms have now become a cornerstone of the marketing tech stack, empowering brands to activate real-time customer data…
McCarthy Stone appoints Ogilvy UK as first CRM agency
Retirement housing developer McCarthy Stone has appointed Ogilvy UK as its first full-service customer experience agency following a competitive pitch…
Just 9% of CMOs reckon martech stack is working well
Retail marketing chiefs may have weathered the turbulence of the pandemic and the headwinds of economic volatility, but their legacy…
CMOs to spend, spend, spend on tech, digital and data
The economy might be tanking, with some financial analysts claiming the UK is already in recession, but more than three-quarters…
Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…