Eagle Eye unveils AI system for retail and grocery boost
Eagle Eye, the leading martech business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality…
martech
Eagle Eye appoints its first group-wide chief AI officer
Eagle Eye Group, the martech company which powers the data-driven activity of Asda, Morrisons, Waitrose, John Lewis, Tesco, Coca-Cola, Sainsbury’s…
Digital marketers blame tech failings for wrecking CX
Nearly two thirds (63%) of digital marketing professionals say their finest work is being let down by poor, outdated and…
CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
Eagle Eye revenues soar as martech readies AI launch
Eagle Eye, the martech firm backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason, has witnessed…
Havas CX Helia hands insider top data and martech job
Cirencester-based Havas CX Helia has promoted managing partner Ben Braiden to head of martech and data in a move which…
Dotdigital seals £25m deal for partner Fresh Relevance
Martech platform Dotdigital is beefing iup its operations with a £25m deal for personalisation specialist Fresh Relevance, cementing a partnership…
Generative AI threatened by unresolved martech issues
Marketers might be dumping their martech systems and jumping into bed with generative AI tools faster than Love Island contestants…
‘Sunk-cost fallacy’ warning as CMOs gamble on martech
Marketing chiefs are being urged to ditch their obsession with new technology after prioritising martech spend over all else, despite…
Failure to tackle the basics fuelling most martech flops
Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and…