CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
martech
Eagle Eye revenues soar as martech readies AI launch
Eagle Eye, the martech firm backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason, has witnessed…
Havas CX Helia hands insider top data and martech job
Cirencester-based Havas CX Helia has promoted managing partner Ben Braiden to head of martech and data in a move which…
Dotdigital seals £25m deal for partner Fresh Relevance
Martech platform Dotdigital is beefing iup its operations with a £25m deal for personalisation specialist Fresh Relevance, cementing a partnership…
Generative AI threatened by unresolved martech issues
Marketers might be dumping their martech systems and jumping into bed with generative AI tools faster than Love Island contestants…
‘Sunk-cost fallacy’ warning as CMOs gamble on martech
Marketing chiefs are being urged to ditch their obsession with new technology after prioritising martech spend over all else, despite…
Failure to tackle the basics fuelling most martech flops
Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and…
Marketers embrace ‘simple’ martech for self-service
Marketers have had enough of the headache of managing complex martech systems, and are instead turning to so-called “simplification technologies”…
Brands plan to up spend on data tech to fight downturn
Brand owners are coming out fighting to combat the threat of economic slowdown with nearly three quarters planning to increase…
Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…