CMOs to spend, spend, spend on tech, digital and data
The economy might be tanking, with some financial analysts claiming the UK is already in recession, but more than three-quarters…
martech
Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…
Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Marketers abandon martech to grab the next big thing
Marketers’ obsession with the latest gizmo is showing no sign of abating, with many jumping on to the next piece…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
Inhouse marketers no closer to knowing their customers
The inhousing movement is forcing marketers to spend more time preparing and segmenting data than anything else, but most are…
Pandemic boosts martech sector threefold to $344.8bn
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…