Nick McCarthy has left his role as managing director EMEA of US cross-channel marketing technology specialist Signal after just six months in the role, and is now seeking “a new challenge”.
His departure comes just weeks after the adtech vendor launched what it claimed to be an industry first, with its enterprise-wide Customer Identity Solution. The platform allows clients to manage the customer journey across all touchpoints, from acquisition via display ads through to CRM.
McCarthy joined the company in November last year to lead Signal’s expansion in Europe, the Middle East and Asia.
Founded in 2009 in Chicago, Signal’s technology runs on 45,000 digital properties in 158 countries. Its clients include Sky, Audi, GAP, JetBlue Airways, Starcom MediaVest Group, and Starwood Hotels & Resorts.
In a post on LinkedIn McCarthy wrote: “Due to a change at Signal I am now looking for a new challenge. Investigating full time and consultancy/interim management roles where my data and leadership experience gained in client, service provider and media owner businesses can be best utilised.”
McCarthy started his career in data marketing at Acxiom in 2001, ultimately becoming customer data integration services team leader before joining Experian Integrated Marketing (previously ClarityBlue) as director of decision management in 2005.
The data division subsequently became part of BSkyB to form BSkyIQ, and McCarthy became information and decision sciences director, leading a team of nearly 100 staff across five separate sites.
He was then appointed client development director, before taking on the role of head of data partnerships in September 2015.
No-one at Signal was available for comment on the move.
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