LiveRamp adtech system ‘achieves ROI of up to 340:1’
As marketers stress over how to replace third-party cookies and Apple’s advertising software, an independent study claims that brands which…
adtech
Apple users ditch ads in their droves after iOS update
The vast majority of Apple iPhone users are leaving app tracking disabled since the feature went live on April 26…
LiveRamp to boost eBay Classifieds in post-cookie era
eBay Classifieds Group UK, which encompasses Gumtree and Motors.co.uk, has signed a major deal with LiveRamp to implement its Authenticated…
Google and Apple privacy moves fuel compliance fears
The penny seems to have finally dropped over the need for brands to increase data protection measures, but it is…
Wunderman unveils adtech solution to replace cookies
Wunderman Thompson has joined the stampede to devise new adtech solutions to replace brands’ reliance on third-party cookies, by launching…
Covid demands stretch marketers ‘to breaking point’
As the UK commemorates the one-year anniversary of the first lockdown, it seems that marketers have been sharing the pain…
‘Super-regulator’ puts TikTok, AI and adtech on notice
The new UK “super-regulator”, which will see data protection, telecoms, competition and financial services watchdogs work hand in hand, has…
‘Dismay’ as EU chief calls for ban on targeted online ads
Brussels’ top data protection cop is calling for a ban on targeted advertising based on online users’ digital activity, in…
Grindr faces severe spanking for GDPR consent breach
Grindr, which claims to be the world’s largest social networking app for gay, bi, trans, and queer people, is facing…
ICO gunning for data brokers as adtech probe resumes
The Information Commissioner’s Office has put the data broking industry on red alert after reopening its adtech investigation, some eight…