Privacy groups hit out at fresh delay to adtech probe
Privacy groups have ramped up their attack on the data regulator’s continued failure to stamp out the adtech industry’s widespread…
adtech
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
Digital ad industry groups balk at Apple ‘double opt-in’
Apple’s plan to force apps to gain additional consent from users before tracking them online has been slammed by a…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…
Government orders major audit of the ICO’s operations
The Government has parachuted in a global management consultancy to run a major audit of the Information Commissioner’s Office, following claims…
DMA joins forces with ISBA to tackle adtech data abuse
The DMA is attempting to bring some clarity to the adtech and real-time bidding market by linking up with client body ISBA…
‘Chicken’ ICO kicks adtech investigation into long grass
The Information Commissioner’s Office has been accused of chickening out of its investigation into the real-time bidding and adtech industry,…
Adtech smoke and mirrors mask woeful accountability
The programmatic ad industry’s use of personal data has long been shrouded in the sort of unfathomable mystery that would…
Google faces probe over ‘unlawful data free-for-all’
Privacy start-up Brave, a thorn in the side of tech giants since GDPR came into force, has filed a formal…
Google nemesis denounces internal data ‘free-for-all’
European data regulators are being urged to clamp down on companies sharing customer data between their subsidiary businesses in what…