Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
adtech
EU told to block UK data deal due to ICO’s dismal record
Brussels must reject the Government’s calls for a post-Brexit “adequacy decision” – which would pave the way for the frictionless…
Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…
Adtech breach widens, two years after first complaints
Two years since the first realtime bidding (RTB) complaints were lodged, regulators’ failure to act is allowing Google and IAB…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
Denham works from home; 4,500 miles away in Canada
When the Government issued its advice for people to work from home “where possible”, it seems Information Commissioner Elizabeth Denham…
Privacy groups hit out at fresh delay to adtech probe
Privacy groups have ramped up their attack on the data regulator’s continued failure to stamp out the adtech industry’s widespread…
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
Digital ad industry groups balk at Apple ‘double opt-in’
Apple’s plan to force apps to gain additional consent from users before tracking them online has been slammed by a…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…