ICO faces legal challenge over failure to tackle adtech
The organisations behind the first GDPR complaints about realtime bidding – which triggered a formal investigation into the practice –…
adtech
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
ICO ‘cosies up’ to industry in bid to tackle adtech issue
The Information Commissioner’s Office is aiming to shore up its 700-strong workforce by bringing a raft of industry professionals to…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
ICO urged to act now on adtech or be seen as soft touch
The Information Commissioner’s Office has been warned by industry experts that it risks being seen as “all mouth, no trousers”…
ICO: online ad industry ‘leaving millions at risk of harm’
The online ad industry’s “immature” understanding of data protection is triggering the mass unlawful use of consumer data for real-time…
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…
ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…