Failure to enforce GDPR ‘fuelling Google’s dominance’
The only way to smash Google’s vice-like grip on the online advertising market is for data protection authorities to properly…
adtech
ICO hunts advisors for inside track on adtech industry
The Information Commissioner’s Office is so desperate to work out how the adtech sector actually works that it is seeking…
Acxiom backs GDPR solution to adtech’s data crisis
Data giant Acxiom has thrown its hat in the ring to try to find a solution to the adtech realtime…
Now ICO leans on brands to combat adtech data abuse
Brand owners should take a long hard look in the mirror over their part in funding the adtech industry by advertising…
ICO faces legal challenge over failure to tackle adtech
The organisations behind the first GDPR complaints about realtime bidding – which triggered a formal investigation into the practice –…
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
ICO ‘cosies up’ to industry in bid to tackle adtech issue
The Information Commissioner’s Office is aiming to shore up its 700-strong workforce by bringing a raft of industry professionals to…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…