Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
adtech
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
SkyBet action sparks fresh ICO warning on ad cookies
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
Ozone jumps into bed with Netmums for media offering
Many dads might be slightly wary of Netmums – if not a touch scared – but digital advertising firm Ozone…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
Tealium jumps into bed with Trade Desk for adtech boost
Global customer data platform Tealium has struck a new deal with adtech provider The Trade Desk to offer clients a…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
Adtech start-up targets the UK’s 5.5m small businesses
Britain’s 5.5 million-strong army of small businesses – widely viewed as the engine of the economy – are being targeted with the launch…