Ozone jumps into bed with Netmums for media offering

Many dads might be slightly wary – if not a touch scared – of Netmums but digital advertising firm Ozone sees the online hub as a great opportunity for brands after the parenting platform has become the latest publishing group to sign up to its audience-led, premium media offering.

Netmums claims to be a truly 360 digital media publisher, with multiple touchpoints to guide mothers throughout the parenting journey with a social audience of millions across Instagram, TikTok and Facebook and a long-running podcast and video series.

The site maintains it is committed to constantly evolving its content offer to provide advice and guidance on the things that matter most in modern family life, balancing innovation with a focus on offering a safe, moderated community, quality content to support parents at every stage.

The group claims this is underpinned by Netmums Parent Supporter Service and Drop In Clinic – the only completely free, dedicated 24/7 service, staffed by experts of its kind in the UK.

By offering a single point of access to premium audiences, Ozone’s platform offers a complementary way for advertisers to work with premium publishers.

Where Netmums continues to deliver rich, cross-media solutions designed to engage parents on behalf of advertisers, Ozone’s focus will be delivering scale and depth of audience for the same brands, across a broader portfolio of quality, content-driven environments. Every new publisher joining the alliance adds greater depth to the context-rich insight and activation capabilities of Ozone’s platform.

Netmums is the latest in a long line of Ozone’s publisher signings that have seen Mail Metro Media, Pink News, Our Media and the UK audiences of global publisher Dow Jones – specifically The Wall Street Journal, Barron’s and MarketWatch – join the alliance.

Ozone publisher development director Dipti Patel said: “The Netmums team has developed a really compelling editorial proposition for parents adapting to family life that will provide a new dimension to our premium publisher portfolio. We can’t wait to get started working with them.”

Netmums managing director Rimi Atwal added: “Our enduring values of warmth, inclusivity and a strong community-led approach is why we’re trusted by parents and brands alike. We’re excited to be forging a new partnership with Ozone to deliver further scale and depth of audience for advertisers alongside the rich, engaging cross-platform solutions that we know our brand- partners value so much.”

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