Consumers expect brands to lead war on planet’s woes
Sceptics of the Covid “new normal” think again; post-pandemic, consumers have an appetite to change the way they live, learn,…
environment
Sustainable business is about protecting all our futures
For a long time, being sustainable has been seen through an altruistic filter and, in that light, brands could pick…
MSQ fires up green push with chief sustainability officer
With businesses across the planet falling over themselves to big up their green credentials on World Earth Day, marketing group…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
MSQ opens green agency and becomes CO2 negative
Marketing group MSQ is launching a specialist division designed to tap into growing concerns about the Climate Emergency, which will…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Bored with Billy or Poäng? Ikea plots buy back scheme
Ikea is bolstering its environmental credentials with the launch of a new initiative which will enable customers in the UK…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
New Google data model to tackle fashion industry waste
Google is beefing up its environmental credentials in a joint venture with WWF with the launch of a new data…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…