GroupM to give clients ESG ratings for all media activity
GroupM is aiming to provide clients with a holistic approach to environmental, social and corporate governance – offering everything from…
GroupM is aiming to provide clients with a holistic approach to environmental, social and corporate governance – offering everything from…
The likes of Apple, Microsoft, Google, Amazon and Meta are deliberately talking up the “profound risks to society and humanity”…
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Sky has revealed the winners of the third Sky Zero Footprint Fund, which dishes out £2m worth of advertising and…
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
The Government might be facing criticism over plans to pull back from environmental commitments but it has become the first…
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…
Outdoor specialist Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide…
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…