‘Drill, baby, drill’: Adland’s dirty fuel secret is exposed
Agency groups might talk a good game when it comes to their green credentials but secretly they continue to rake…
environment
Pro-print and paper campaign reaches new milestone
More than 1,500 organisations worldwide have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as…
AdGreen urges brands to join and save industry millions
AdGreen, the joint industry initiative which aims to reduce the negative environmental impacts of ad production, is calling for more…
Sustainability ‘gives industry competitive advantage’
Sustainability action is a powerful driver of business performance, not just compliance, with advertisers, agencies, media owners and tech platforms…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
Pro-print and paper campaign claims more big scalps
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a…
Workers revolt at corporate plans to ditch DEI and ESG
UK businesses thinking of pushing their diversity, equity, and inclusion (DEI) and environmental, social and governance (ESG) responsibilities to the…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…