Major UK retailers hail data-driven approach to ESG
Leading retailers Robert Dyas and DFS have hailed their data-led approach to achieving their environmental, social and governance (ESG) goals,…
environment
Top brands sign as UK Ad Net Zero crusade goes global
The bosses of many of the world’s largest advertisers and trade bodies have pledged to follow the UK industry’s lead…
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
UK online retail giants still minnows in green deliveries
Nearly every major UK online retailer is still failing when it comes to offering basic sustainable options for customers in…
SSE brings in Iris to fuel strategy for net zero energy
Energy company SSE has appointed Iris to a two-year contract to evolve the “We Power Change” brand platform and align…
Bayer brings in Wunderman for climate change strategy
Healthcare giant Bayer, whose brands include Rennie, Alka-Seltzer, Clarityn and Barocca, has become the first business to sign up to…
New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
Innocent guilty as watchdog chews up greenwashing ad
Innocent Drinks has been battered over an ad campaign, devised by Mother London, which has been found to have over-exaggerated…
Edit joins the ‘green giants’ with B Corp certification
Edit, the data-driven marketing agency which was recently acquired by The Salocin Group, has achieved B Corp certification, after completing…