MSQ opens green agency and becomes CO2 negative
Marketing group MSQ is launching a specialist division designed to tap into growing concerns about the Climate Emergency, which will…
environment
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Bored with Billy or Poäng? Ikea plots buy back scheme
Ikea is bolstering its environmental credentials with the launch of a new initiative which will enable customers in the UK…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
New Google data model to tackle fashion industry waste
Google is beefing up its environmental credentials in a joint venture with WWF with the launch of a new data…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Consumers browned off by greenwashing brand ads
Greta Thunberg and Donald Trump may be doing battle over the effects of global warming but brand owners’ response to the crisis,…
Ice loyalty scheme goes under despite Mastercard deal
Retail loyalty company Ice – which offered consumers the chance to collect points when shopping at sustainable retailers – has…