Animal groups see red as ASA clears pro-farming ads
A marketing campaign which promoted the health benefits of red meat and dairy products – as well as the sustainability…
food and drink
Pizza Hut fires up new digital CX with analytics platform
Pizza Hut is driving online personalisation to boost customer journeys across its website by implementing a digital analytics platform from…
McDonald’s creates global unit to put insight at the core
McDonald’s is pooling its data analytics, digital customer engagement, global marketing, and global restaurant development teams into a new customer…
Hygiene is vital but Google stars help eateries clean up
Consumers now put more trust in the number of Google stars a restaurant gets rather than its cleanliness rating through…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
Deliveroo hunts digital and data pros in expansion drive
Deliveroo is creating more than 400 top tech jobs over the next 12 months, including roles for data scientists, software…
Costa Coffee hires Child for global data analytics role
Costa Coffee is aiming to ramp up its customer insight operation and put data at the heart of the business…
‘Distressing’ spam texts cook up trouble for Papa John’s
Takeaway chain Papa John’s, whose strapline is “Better Ingredients. Better Pizza”, has paid the price for getting its marketing mix…
Fill your boots: Brits set to blow £2.5bn this week alone
British consumers are set to splash the cash this week with one forecast predicting that 104 million people will head…
Industry chokes at total ban on online junk food ads
The advertising and marketing industry has launched a stinging attack on the Government’s plan to introduce a 9pm watershed on…