Let it go: CMOs will have to deligate to be masters of AI
Chief marketing officers will have to forge deeper partnerships internally and externally and be comfortable letting go of some areas…
Forrester
Sceptical consumers are already using GenAI every day
Consumers may be worried about generative AI and its human impact but the vast majority are already embracing the technology…
Data collection gaps blowing holes in marketing activity
Brand owners talk a good game on personalisation, and the vast majority of marketers believe real-time experience data is critical,…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…
CMOs with strong ties to the CEO ‘far more successful’
The industry must ditch its obsession with the tenure of its top marketing professionals and wake up to the bigger picture…
Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
Failure to tackle the basics fuelling most martech flops
Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and…
CMOs urged to ditch jargon and buddy up with the CFO
Marketers are being urged to defend their budgets by wooing the chief financial officer as a key ally and then…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
Tech, talent and data insight key to riding out recession
Business chiefs are being urged to temper their overly optimistic predictions for budget increases with discipline and precision, prioritising investments…