Youth revolt: ‘We’re no longer slaves to the algorithm’
Marketers’ relentless pursuit of digital optimisation is sparking a cultural revolt, as younger consumers – particularly Gen Z – increasingly…
Generation Z
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Young women need help with ‘me money’, brands told
Brands are being urged to help Gen Z and Millennial women navigate the painful swing between “girls just wanna have…
Students poised to splash £1.2bn on fashion brands
Almost all (99%) UK students that plan to spend big on clothing, footwear, and accessories in the coming months, representing…
Gen Z save first student loan payment for festive offers
Black Friday and Cyber Monday might be nearly three months away but for students they cannot come soon enough, with…
Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
Gen Z says ‘we’ve never had it so good’ as £3.6bn awaits
Rishi Sunak and his Tories might be trying to paint a picture of higher taxes and lower spending power under…
‘Skint’ GenZers reveal their steadfast love of ‘purpose’
Any hopes brands had that the cost of living crisis might water down Generation Z’s obsession with companies demonstrating purpose…