Gen Z save first student loan payment for festive offers
Black Friday and Cyber Monday might be nearly three months away but for students they cannot come soon enough, with…
Generation Z
Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
Gen Z says ‘we’ve never had it so good’ as £3.6bn awaits
Rishi Sunak and his Tories might be trying to paint a picture of higher taxes and lower spending power under…
‘Skint’ GenZers reveal their steadfast love of ‘purpose’
Any hopes brands had that the cost of living crisis might water down Generation Z’s obsession with companies demonstrating purpose…
Gen Z plan to spend their way out of doom and gloom
Generation Z consumers are primed to buy more, pay more and spend more than any other generation across multiple product…
Fashion and beauty rule as Gen Z ‘grow up, calm down’
Marketers looking to get under the skin of Gen Z consumers might need to rethink their targeting strategies, with a…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…
Green-obsessed GenZers have biggest digital footprint
Generation Z might expect brands to prove their environmental credentials – as well as their purpose, and diversity, equity and…
Forget Gen Z, Y and Z, new insights are more effective
Marketers should ditch their obsession with consumers’ age and instead segment audiences by life experiences and behaviour, with a new…