Brands bow to pressure over anti-print ‘greenwashing’
A major initiative promoting the sustainable attributes of print, paper, and paper packaging has led to more than 1,260 organisations…
greenwashing
Brands urged to fight climate change misinformation
As climate change moves up the election agenda, the vast majority (85%) of Brits acknowledge its impact on the economy,…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
Shell cracks as ASA sinks three ads for greenwashing
Oil and gas giant Shell has hit the roof and claimed the ad watchdog could slow the take-up of renewable…
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
Etihad Airways green claims shot down in ASA probe
Etihad Airways has been whacked by the ad watchdog for greenwashing over two separate ads which claimed its flights had…
New industry initiative to help kids spot greenwashing
UK advertising’s non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help…
How green is your tally? ASA pledges ‘net zero’ action
The ad watchdog has vowed to redouble its efforts to clamp down on companies which big up their environmental records…