Kids ‘coolest brands’ show HFSS ban is a fat lot of good
As hard as the Government might try to protect British kids by banning ads for fatty and sugary foods ,…
HFSS
New HFSS crackdown ‘could wipe out £1bn in adspend’
Government proposals to widen advertising restrictions on less healthy foods could put nearly half of the £2.4bn UK’s annual food…
Industry chokes as MPs demand fresh HFSS crackdown
The advertising and marketing industry has hit out at a proposed new crackdown on food and drink ads that calls…
Burnham faces health lobby fury over ad ban ‘failings’
Prime Minister in waiting Andy Burnham is facing a major challenge from health campaigners over the less healthy food and…
Krispy Kreme ‘boxes clever’ in first campaign by Ark
Krispy Kreme has taken a novel approach to combat the new Less Healthy Food advertising restrictions, developing two separate executions…
Lidl and Iceland battered in first crackdown on LHF ads
The advertising watchdog has laid down a marker for food and drink brands with the first rulings under the new…
Industry fumes as Govt plans to beef up LHF crackdown
The Government has been accused of “moving the goalposts” after it launched a new consultation to bring a larger portion…
‘99% of adspend unaffected by new fatty restrictions’
The new restrictions on the advertising of less healthy food to children may end up as a “paper tiger”, with…
Brands face big squeeze over fatty food ad clampdown
Most advertisers, broadcasters and online platforms might have already voluntarily started adhering to the Government’s new Less Healthy Food (LHF)…
Domino’s splattered as Creme Egg cookie ad is fried
Domino’s Pizza has been slapped down for running an ad for its fat-ladened cookies – which contain a whole Cadbury’s…