Krispy Kreme ‘boxes clever’ in first campaign by Ark
Krispy Kreme has taken a novel approach to combat the new Less Healthy Food advertising restrictions, developing two separate executions…
HFSS
Lidl and Iceland battered in first crackdown on LHF ads
The advertising watchdog has laid down a marker for food and drink brands with the first rulings under the new…
Industry fumes as Govt plans to beef up LHF crackdown
The Government has been accused of “moving the goalposts” after it launched a new consultation to bring a larger portion…
‘99% of adspend unaffected by new fatty restrictions’
The new restrictions on the advertising of less healthy food to children may end up as a “paper tiger”, with…
Brands face big squeeze over fatty food ad clampdown
Most advertisers, broadcasters and online platforms might have already voluntarily started adhering to the Government’s new Less Healthy Food (LHF)…
Domino’s splattered as Creme Egg cookie ad is fried
Domino’s Pizza has been slapped down for running an ad for its fat-ladened cookies – which contain a whole Cadbury’s…
Influencers leaving kids ‘hungry and craving junk food’
As the UK’s ad industry launches a new campaign to educate the sector about the incoming Less Healthy Food (LHF)…
Industry unites to push ad restrictions that fight the flab
Nearly the whole gamut of advertising, marketing and publishing trade bodies – including the Advertising Association, ISBA, the IPA, and…
Pubs and bars struggling to get in shape for LHF ban
Many UK food and beverage businesses – including pubs, bars, and restaurants – have yet to fully grasp the new…
‘Fatty’ Xmas is saved (for some) in new TV ad ban delay
The Government has delayed plans to ban TV advertising for products high in fat, salt and sugar (HFSS) before 9pm…