Scotts adds 20 million inserts to Mail Train Media plan
Mail Train Media, the direct advertising arm of multi-channel retail group Scotts & Co, is stepping up its efforts to…
inserts
Personalised inserts can beat SEO and PPC all day long
With more shoppers having turned to online purchasing as a result of the pandemic, consumers’ screens, email in-boxes and social…
Insert tool offers brands free customer journey analysis
Mail Train Media, the inserts-based direct advertising solution from multi-channel retail group Scotts & Co, is to launch a media…
Garden Fragrance Co deal opens new channel for Scotts
Scotts & Co, the multi-channel retail group spearheaded by home shopping guru Nigel Swabey, has opened up a new sales…
Mail order soars as print shines in home shopping boom
Mail order catalogues have witnessed a major Covid “bounce” to become one of the fastest growing sectors in the world…
Scotts of Stow offers brands 200m personalised inserts
Nigel Swabey, the UK’s “catalogue king” behind Scotts & Co, Scotts of Stow, Bloom and The Traditional Garden Supply Company,…
Daily Mail group hands DM brief to The Insert Company
Mail Metro Media, the commercial arm of DMG media and advertising home of Daily Mail and The Mail on Sunday,…
DM bashing press bashed by decline of direct marketing
The Daily Mail and Daily Telegraph will be spitting feathers over direct marketing again this week after it has been…
DM industry comes out fighting despite inserts slump
The direct marketing industry is attempting to put a positive spin on a 12% slump in insert volumes by highlighting the fact…