Hiscox hires chief for top marketing and revenue role
Specialist insurer Hiscox has recruited its first group chief marketing and revenue officer, with a brief to unite both disciplines…
insurance
‘Most Disastrous Campaign Ever’ marks Hiscox TV return
Specialist insurer Hiscox has launched the latest iteration of “The Most Disastrous Campaign Ever”, expanding from print, radio and out-of-home…
Saatchi claims Aviva bonus in major advertising rethink
UK insurance giant Aviva is planning a major overhaul of its advertising and marketing activity with a changing of the…
Direct Line flags up its ‘extra mile’ in first work by VCCP
Direct Line is launching a major new brand platform and multi-channel advertising campaign aimed at highlighting how the insurance giant…
Confused.com shuns ‘dreadful’ ad for new helium spot
Confused.com has unveiled the second instalment of its “Just Used Confused.com” platform, with a campaign that visualises the emotional relief…
Former Sky Protect chief lands CMO role at ManyPets
Specialist pet insurance brand ManyPets is aiming to drive customer growth with the appoinment of a new chief marketing officer….
Howden hires agency for data-driven rebranding blitz
UK high street consumer insurance specialist Howden Consumer & Local Commercial has handed the media business for a major data-driven…
The Specialist Works lands Neilson insurance TV brief
Neilson Financial Services, the direct-to-consumer life insurance company, has appointed The Specialist Works to handle all of the company’s DRTV…
Eight Brits face trial over alleged car crash data ring
The Information Commissioner’s Office has launched criminal proceedings against eight individuals over the alleged unlawful accessing and obtaining of consumers’…
Simples: Comparethemarket beats off £18m CMA fine
Comparethemarket’s brand champion Aleksandr Orlov will no doubt be quietly cracking open the Beluga Noble after the BLG-owned company has…