Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
IPG
Dentsu axes Russia; Omnicom ‘still assessing’ situation
Dentsu International has joined the growing exodus of marketing services companies and global brands from Russia in protest at the…
UM unites with TikTok and Spotify to woo young guns
UM, the IPG-owned global marketing and media agency network, has joined the crusade to attract non-graduates to the media and…
Former FCB Inferno chiefs launch R&D consultancy
FCB Inferno founding partner Tim Doust, who left the agency two years ago after 18 years with the business, is…
IPG picks ‘geek’ Engelgau as Self exits Acxiom CEO job
IPG has handed the top role at Acxiom to self-confessed “engineering geek” Chad Engelgau in a move which sees him…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
IPG hails Acxiom deal as key driver for future growth
Interpublic Group claims the recent acquisition of Acxiom has given it a major competitive advantage and is already paying dividends…
Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…