Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
IPG
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
IPG Mediabrands brings in Acxiom to bolster insight
Interpublic-owned IPG Mediabrands has signed a global deal with Acxiom to further strengthen its data and analytics capabilities, in a…